THIS IS WHO
WE ARE
Operational Excellence,
Powered by People
OUR SENIOR EXECUTIVE TEAM
We Have Over 200 Years Of Cruise And Retail Experience
President & CEO
Lisa Bauer
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Chief Financial Officer
Perla Fernandez
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Chief People & Synergies Officer
John McGirl
Senior Vice President of Luxury & Resorts
Stacy Shaw
Senior Vice President
Merchandising & Planning
Benito Mendez
Senior Vice President
Fine Jewelry & Watches
Caryl Capeci
Vice President, General Manager Onboard Media
Jeff Meister
Vice President, Information
Technology
Robert Gunderson
Vice President, Retail Experience
& Sales Optimization
Anthony Richards
Vice President, General Manager
Royal Caribbean & Asia
Claudia King-McWilliams
Vice President, General Manager Carnival, Virgin Voyages & Tui
Stuart Breen
Vice President, General Manager Celebrity & Princess
Ivette Pimentel
YOUR DEDICATED ACCOUNT TEAM
Combined Cruise & Retail Experience Of Over 80 Years
VP of Premium Brands
Ivette Pimentel
Director of Premium Brands
Lorraine Keogh Davis
District Manager
Nick Pavic
District Manager
Daniel Lujic
Associate District Manager
Viorel Radu
Brand Marketer
Viviana Demello
Visual Merchandiser
Holly Hendrickson
Visual Merchandiser
Renan Murta
65+ YEARS IN RETAIL OPERATIONS
Over 230 Years of Cruise And Retail Experience
As a leader in cruise retail since 1958, we combine 65+ years of operational expertise with the agility of modern technology. Our business is built on financial strength with zero debt, allowing us to manage $40M in merchandise onboard Celebrity and drive over $70M in net ticket revenue.
We are defined by operational excellence powered by AI and seamless alignment with Onboard Media. Backed by a portfolio of 700+ established vendors in operational excellence, we continue to set the standard for innovation, delivering over 65 "First at Sea" concepts in 2025 alone.
OPERATIONAL EXCELLENCE
The Foundation That Powers Our Success
World Class
Logistics
Data Driven
Business
Management
Industry 1st AI Powered
Merchandise Planning Impact Analytics
DISTRIBUTION CENTER
We Fuel Sales
Distribution Center:
We leverage our 187,000 sq ft global distribution operation. Our team are experts in regulatory compliance including:
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Strong compliance with AQIS Restricted Commodities and all other regulatory agencies
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Compliant with detail customs manifesting and documentation requirements
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Hazardous materials compliant with local and international standards
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Bonded warehouse experts in Duty Free operations
TRANSFORMATIVE AI MERCHANDISING
Where Insight Meets Innovation
DRIVING IMPACTFUL RESULTS
1M+
MACHINE LEARNING
MODELS
75%
IMPROVEMENT IN FORECAST ACCURACY
20%
REDUCTION IN
LOST SALES
AI-NATIVE SOLUTIONS
Forecast Better, Stock Smarter, Sell More
Real Time Intelligence to Drive Sales via Optimized Inventory and less obsolescence,
aligned with people, process, and technology
DRIVEN TEAMS, ELEVATED EXPERIENCES
Average Retail Manager Tenure Of 8+ Years With Many At 10, 15, And 20 Years
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Leadership Listening Live visited 46 ships in 2025 to gather firsthand data on needs to fuel the business
INVESTING IN OUR PEOPLE
At Starboard Group, It All Starts With People
SWISS TIMEPIECES LEADERBOARD
Chrono's Champions & Swiss Strikers
Starboard is always evolving, introducing programs like:
Chrono’s Champions and Swiss Striker's.
The Swiss Striker is a powerhouse
in closing the deal in Swiss
and Lux brands.
Top Swiss seller companywide
for 2025 is onboard Celebrity Xcel
UNLEASH THE POTENTIAL
OUR LOCAL SUPPORT
Amplified By Our Global Presence
With offices in four regional hubs and delivery capabilities to 100+ ports, we can seamlessly support global operations. We are a full-service Logistics company: warehouse operation, transportation, customs compliance, inventory control, and customer service.
What Makes Us Different?
Competitors replicate familiar retail models designed for terminals and airports. We do not. Our approach is intentionally guest-driven and experience-led, curating assortments that evolve by ship, sailing, and guest profile, creating shops that feel fresh, relevant, and impossible to replicate.