THIS IS WHO
WE ARE

Operational Excellence,

OUR SENIOR EXECUTIVE TEAM

We Have Over 200 Years Of Cruise And Retail Experience

President & CEO

Lisa Bauer

Chief Financial Officer

Perla Fernandez

Chief People & Synergies Officer

John McGirl

Senior Vice President of Luxury & Resorts

Stacy Shaw

Senior Vice President

Merchandising & Planning

Benito Mendez

Senior Vice President

Fine Jewelry & Watches

Caryl Capeci

Vice President, General Manager Onboard Media

Jeff Meister

Vice President, Information

Technology

Robert Gunderson

Vice President, Retail Experience

& Sales Optimization

Anthony Richards

Vice President, General Manager

Royal Caribbean & Asia

Claudia King-McWilliams

Vice President, General Manager Carnival, Virgin Voyages & Tui

Stuart Breen

Vice President, General Manager Celebrity & Princess

Ivette Pimentel

YOUR DEDICATED ACCOUNT TEAM

Combined Cruise & Retail Experience Of Over 80 Years

VP of Premium Brands

Ivette Pimentel

Director of Premium Brands

Lorraine Keogh Davis

District Manager

Nick Pavic

District Manager

Daniel Lujic

Associate District Manager

Viorel Radu

Brand Marketer

Viviana Demello

Visual Merchandiser

Holly Hendrickson

Visual Merchandiser

Renan Murta

65+ YEARS IN RETAIL OPERATIONS

Over 230 Years of Cruise And Retail Experience

As a leader in cruise retail since 1958, we combine 65+ years of operational expertise with the agility of modern technology. Our business is built on financial strength with zero debt, allowing us to manage $40M in merchandise onboard Celebrity and drive over $70M in net ticket revenue.

We are defined by operational excellence powered by AI and seamless alignment with Onboard Media. Backed by a portfolio of 700+ established vendors in operational excellence, we continue to set the standard for innovation, delivering over 65 "First at Sea" concepts in 2025 alone.

MENUS

OPERATIONAL EXCELLENCE

The Foundation That Powers Our Success

World Class
Logistics

Data Driven
Business
Management

Industry 1st AI Powered
Merchandise Planning Impact Analytics

DISTRIBUTION CENTER

We Fuel Sales

Distribution Center:

We leverage our 187,000 sq ft global distribution operation. Our team are experts in regulatory compliance including:

Strong compliance with AQIS Restricted Commodities and all other regulatory agencies
Compliant with detail customs manifesting and documentation requirements
Hazardous materials compliant with local and international standards
Bonded warehouse experts in Duty Free operations

TRANSFORMATIVE AI MERCHANDISING

Where Insight Meets Innovation

DRIVING IMPACTFUL RESULTS

1M+

MACHINE LEARNING
MODELS

75%

IMPROVEMENT IN FORECAST ACCURACY

20%

REDUCTION IN
LOST SALES

AI-NATIVE SOLUTIONS

Forecast Better, Stock Smarter, Sell More

Real Time Intelligence to Drive Sales via Optimized Inventory and less obsolescence,

aligned with people, process, and technology

DRIVEN TEAMS, ELEVATED EXPERIENCES

Average Retail Manager Tenure Of 8+ Years With Many At 10, 15, And 20 Years

Leadership Listening Live visited 46 ships in 2025 to gather firsthand data on needs to fuel the business

INVESTING IN OUR PEOPLE

At Starboard Group, It All Starts With People

SWISS TIMEPIECES LEADERBOARD

Chrono's Champions & Swiss Strikers

Starboard is always evolving, introducing programs like:

Chrono’s Champions and Swiss Striker's.

The Swiss Striker is a powerhouse

in closing the deal in Swiss

and Lux brands.

Top Swiss seller companywide
for 2025 is onboard Celebrity Xcel

UNLEASH THE POTENTIAL

OUR LOCAL SUPPORT

Amplified By Our Global Presence

With offices in four regional hubs and delivery capabilities to 100+ ports, we can seamlessly support global operations. We are a full-service Logistics company: warehouse operation, transportation, customs compliance, inventory control, and customer service.

What Makes Us Different?

Competitors replicate familiar retail models designed for terminals and airports. We do not. Our approach is intentionally guest-driven and experience-led, curating assortments that evolve by ship, sailing, and guest profile, creating shops that feel fresh, relevant, and impossible to replicate.

THIS IS WHO WE ARE