RETAILTAINMENT
& EXPERIENCES
OUR CELEBRITY VISION
Starboard & Celebrity Cruises seamlessly weave retail into the guest journey with curated offerings and immersive experiences – ensuring guests are never "Bored on Board", especially when it comes to shopping. Retail becomes a natural extension of the Celebrity Way, where shopping meets showtime and every moment is worth celebrating!
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ENGAGE & ENRICH
Elevate The Guest Journey Through Learning, Cultural Storytelling, Destination Relevance
Fragrance & Beauty – "Scents of the Mediterranean"
Build your own fragrance, citrus, herbs and florals tied to itinerary with journey cards.
Pairings* – Local Food & Spirits – "Rum Traditions of the Caribbean"
Build An immersive journey through the Caribbean, pairing local flavors and time-honored rum traditions with cultural storytelling.
Wellness* – Travel & Lifestyle – "Essentials for Travel"
A lifestyle driven wellness experience featuring essential products for feeling your best while traveling.
Destination Retail – "Nordic Crafts & Culture"
A culturally rich retail experience featuring Baltic inspired crafts, traditions and artisan stories.
Curiousity Labs* – Interactive Learning Pop-Ups
A dynamic pop-up of interactive discovery stations designed to educate, engage and inspire curiousity. The product and experience will be rotated daily to always showcase something fresh and new.
*collaborative event opportunity
ELEVATED
EXPERIENCES
Get Glammed by Chanel – A paid beauty experience
with ring light, camera, and live tutorial from a makeup artist so guests can recreate the look at home. Products used are available for purchase, with a long-term subscription option for continued at-home glam.
Distilled with Time* – A speakeasy-style evening with
DJ or jazz band/music, where liquor and watch experts host masterclasses in an intimate setting.
The Connoisseur’s Social* – A premier night out
featuring top-shelf cigars and whiskeys, guided masterclasses, and an exclusive private casino experience.
Fierce & Fabulous* – Begin with “Get Glammed,”
enjoy dinner, then an exclusive unveiling in our retail
store before heading to the Martini Bar for the signature martini's and social with all your new friends.
The Flying Dress* – A flowing, wind-swept dress experience that turns a port of call into an unforgettable, frame-worthy moment.
*collaborative event opportunity
SIGNATURE EVENT
AMPLIFICATIONS
Curated Retail Capsules – Thoughtfully aligned to Celebrity Cruises' itineraries and signature events, offering guests elevated pieces designed to enhance themed celebrations and unforgettable experiences onboard.
Event Partnerships – Unique retail sponsorships designed to elevate Celebrity's onboard events by offering premium prizes and experiential rewards that amplify excitement and guests engagement.
Activation/Experience Integration – Retail becomes an extension of the onboard experience – activating daily with themed in-store moments, product storytelling, and immersive retail events that align seamlessly with each day or night's signature programming.
ACTIVATIONS
& GAMEFICATION
Shoppers Wild Gameshow* – A game-show-inspired experience that launches night one, driving excitement and discovery across Celebrity's boutiques. Daily in-store moments build engagement throughout the voyage, leading to a Showcase Showdown finale where guests compete for exceptional prizes.
Activations/Events in the Grand Plaza* – From fast-paced challenges and indulgent tastings to fashion-forward moments, these retailtainment activations turn the Grand Plaza into a place where fun, flavor and style take center stage.
Pop Up Experiences* – From Curiousity Labs to brand pop-ups, we bring the best global experiences on the move – meeting the guests wherever curiousity strikes, from sunglasses to Swiss Watches and beyond!
Personalization – Piercings to Patches, we got it covered - and more our personalization program comes to life through engaging, interactive moments across multiple products and brands, turning every purchase into a commemorative cruise experience.
WIN A CRUISE
SWEEPSTAKES
The Objective – Create an engaging, retail-driven sweepstakes that boosts guest traffic, shopping conversion, and average transaction value (ATV) while strengthening guest loyalty and excitement about Celebrity Cruises.
How It Works – Drives footfall to the Retail Shops to enter (no purchases necessary). Additionally, drives sales through bonus entries achieved by hitting key spend thresholds. Example, spend $100 receive 1 extra entry to spend $1000 and get 20 extra entries.
The Grand Prize – A Celebrity Cruise for 2 up to a value of $4999 on any Celebrity ship anywhere in the world.
Retail VIP Development – With the sweepstakes Starboard will collect specific guest data including spend, that will allow us to create for the first time in our partnership a Retail VIP Program between Starboard and Celebrity Cruises. Paving the way for VIP Group sailings and beyond!
This will happen in 2026 – We're already underway and plan to launch this initiative by end of Q1 in 2026. This will run for the duration of the year with the winner being announced on December 31, 2026. To be repeated in 2027.