TRANSFORMATIONAL
REVENUE GROWTH
INCREMENTAL REVENUE LED PROGRAM
Beyond a traditional retail partnership, we unlock transformational growth through bold, industry-defining programs that drive measurable, incremental revenue and
long-term impact. Starboard fully manages the technology, fulfillment, and operations of these new initiatives—ensuring zero balance sheet liability or cost to Celebrity.
Introducing our new programs:
1. Starboard Retail Rewards Program / 2. Starboard Travel / 3. Casino VIP Groups
4. 24/7 Shopping Onboard / 5. Scenting Membership / 6. Agape Synergy
1
RETAIL REWARDS:
INNOVATIVE TECHNOLOGY
Introducing Marketplace Rewards:
Earn $50 in rewards for every $500
spent in the shops.
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Reward guests for purchases in the shops onboard
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$50 in Marketplace credits for every $500 spent.
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Points can be used to purchase products or experiences in Marketplace
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Possibility to extend to other revenue areas.
Starboard is the exclusive provider of the Retail Rewards Program powered by ONE.
1
RETAIL REWARDS:
MARKETPLACE EXPERIENCES
DRIVING GUEST SATISFACTION
Money can’t buy happiness — but your Rewards currency could score you a seat next to Taylor Swift at the Grammys.
Enjoy savings on your favorite bottle of wine with your Rewards.
Redeem rewards.
2
STARBOARD TRAVEL:
INCREMENTAL CELEBRITY BOOKINGS UPWARDS
OF $70M
Starboard Travel And Our Affiliates Division Provide:
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Access to over 11M+ active travelers.
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Drive demand through targeted promotions
Starboard will deliver over $70m in net ticket revenue in the 5-year life of the contract.
Commercial and Closed User Group Opportunities:
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Celebrity Cruises promotions offered and
endorsed onsite. -
Referral and marketing campaigns driving new guests to Celebrity
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Bookings of VIP casino groups and players.
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Access to loyalty/rewards programs
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One Charter commitment for 2028 with potential for additional
3
CASINO VIP GROUPS:
DRIVING INCREMENTAL BOOKINGS
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Database of approximately
1M+ casino guests
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Starboard has exclusive retail access to the Westgate Las Vegas Casino, an impressive 3,000 room property with one of the largest sportsbook in the world. We are uniquely positioned to target this player database with Celebrity offers.
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We will deliver ongoing VIP Casino groups.
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Bookings via Starboard Travel
4
24/7 SHOPPING ONBOARD:
AFTERHOURS CLICK & COLLECT PROGRAM
Unlimited Access, Anytime, Via Your Phone
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24/7 Shopping
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Reserve online with pick up in-store or cabin delivery
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Starboard will directly handle product catalog updates, sales management & goods delivery
5
SCENTING MEMBERSHIP:
TAKE THE SCENT OF
CELEBRITY HOME
Celebrity Cruises Custom Scent Subscriptions
This program transforms the brand identity into an onboard experience that extends into guests’ homes via lucrative subscription packages.
Onboard Activation
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Celebrity Insider events in secondary lounges, including live subscription sign-ups
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HVAC scenting in selected public spaces
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Diffusers in shops, spa, and key venues
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In-cabin amenity opportunities
Revenue Generation
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Recurring revenue from subscription packages
and refill orders -
Dedicated e-commerce engine to manage subscriptions, refills, and post-cruise transactions
Revenue Range: $25M - $75M Annually
Celebrity shares up to 19 million on a 3% conversion
AGAPE & STARBOARD SYNERGY
Unlocking Partnerships Never Seen At Sea
Exclusive Collaborations
Exclusivity Redefined
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New Partnerships = New Sales Opportunities
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We unite iconic brand and visionary creators
to craft experiences exclusive to our guests. -
Redefining what it means to collaborate, innovate, and celebrate together
Scaling Success Together
Growing Partnerships, Amplifying Impact
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Our partnership strategy is accelerating: 7 new brands and counting.
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Continue to unlock untapped potential and drive business growth through collaboration.
The Starboard Advantage
Our Competitive Edge At Sea
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First at sea concepts to exclusive collaborations, our advantage lies in our ability to innovate, execute, and scale faster than anyone else.
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Let’s turn every partnership into performance.
STARBOARD AND OBM
Cohesive Synergies
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Enhanced Guest Experience by leveraging the trusted Insider voice
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Streamlined Operational Efficiencies for smoother execution across all touchpoints
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Seamless Guest Communications to deliver a consistent message throughout the guest journey
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Unified Brand Conversations to develop and execute a cohesive brand program
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Proven Compensation Model designed to incentivize and drive sales behaviors
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Data-Driven Optimization through performance tracking and results sharing